SHIGAN

COMMUNICATION | INFLUENCE

SHIGAN, founded in 2013, is a consulting firm dedicated to managing sensitive issues and crisis situations.

SHIGAN delivers a high level of expertise in the fields of crisis communication, mobilization communication and influence communication. Our services range from strategic consulting to operational implementation.

Our teams combine skills in strategic consulting, management consulting, training, intermediation, public relations, media relations and lobbying. The firm's experts provide an informed, sharp and forward-looking analysis of social and political intelligence. SHIGAN organizes dialogue and asserts the voice and image of its clients in the spheres of influence that count: business circles, decision-makers, government institutions, opinion-makers and the media.

On the international stage, SHIGAN works with clients to increase their influence in France, Europe and their home territories. Both in France and abroad, SHIGAN relies on an ecosystem of specialized firms with a high level of expertise and shared values and operating methods.

Serving business

We support our customers in strengthening their sales strategies and actions. We mobilize the stakeholders who count, within a value-creating network. We organize dialogue with influential players. To build controlled relationships, we clarify the role our customers intend to play in their ecosystem, enriching their positioning and image. We identify accelerating and facilitating factors for their business model.

• Environmental analysis / OSINT

• Dynamic mapping

• Positioning / Image

• Storytelling

• Design of influencing actions

• Intermediation / Advocacy / Nudging

On the international Scene

Since 2012, SHIGAN has been working for international clients, mainly in Eastern Europe and Africa: governments, political figures, companies. We deploy reputation & risk management campaigns in their countries and/or in France and Europe.

To deploy these campaigns, SHIGAN has offices in Paris and Tbilisi, and a network of partner firms in Brussels, London, Berlin and Washington.

• Governmental relations

• Business relations

• Creation and management of influence vehicles

• Influential events

• Strategic Communications

• Election campaigns

Social Strategy & Crisis management

SHIGAN supports organizations and advises their managers in the development and management of their social strategies. Based on your strategic objectives, and taking into account the different players involved, we support you in your decision-making process. We support you in drawing up your social strategy in sensitive situations, and assist your teams in deploying it, and in managing conflicts and crises.

Together with your management teams, we identify the bottlenecks and the points of passage to a winning strategy. We make it easier to understand the social players who count for you, to reveal and exploit new margins for maneuver.

• Social analysis and diagnosis

• Management of labor relations and negotiations

• Communication (restructuring, labor disputes, mergers, takeovers, etc.)

• Manager training

• Anticipation and management of social crises

Prevention of radicalization

In 2014, SHIGAN expanded its activities to cover secularism, religion and radicalization in the workplace, as well as in local areas. These phenomena are long-lasting and growing in their manifestations and potentially conflictual characters.

By bringing together and leading a community of discreet, high-level experts on these highly sensitive subjects, we can help you build strategic responses, provide training and implement operational solutions.

This specific department has a dedicated website: www.institut-laicité.fr

• Audit and diagnosis

• Implementation of prevention measures

• Awareness-raising / training initiatives

• Workshops & conferences

SÉBASTIEN COUDERC

President/CEO

Specialist in political communication, crisis management, Public Diplomacy and Social Strategy. n

A specialist in Public Affairs and Governmental Relation strategy, Political Communication and Crisis Management, Sébastien has for many years worked towards placing values at the heart of communication and influence strategies. For more than 15 years he has been advising firms, governments and head of States. In particular Sebastien worked in Georgia, Ukraine and African continent. He also helped several corporations to manage their crisis (product, social issues, etc) or business projects (merging, business and pants purchase, etc) : Mondelez International, Parkeon, Cevital, Brakes, Orchestra/Toys’r us, and others. Sebastien also developed communication strategies for the UN COP 22 in Morocco and for other project in UNESCO. He led several presidential election campaigns over the past last years in Africa.

Sebastian has led two agencies, and is a regular speaker at the Economic Forum in Krynica (Poland) and expert member of several Think Tanks in France. He is Graduated from Paris Pantheon-ASSAS University.

LAURENT  BÉRAIL

Managing Director

Specialist in the performance of organizations and their leaders, through the mobilization of men and collective stakeholders

Laurent specializes in various spheres in building and managing project of change in complex environments. He bases his interventions on a political games’ players approach, the implementation of empowerment of stakeholders and council leaders process.

He advises French political and corporate leaders, as well as international actors, including Middle East political leaders. Member of the Economic and Social Council (third French chamber) from 2004 to 2009, teaches strategic management at the ICP since 2009.